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SAP Business ByDesign

Gain complete sales force automation and improve account management, from contact interactions to invoicing. Use personalised customer information for more-effective campaigns, lead generation and qualification.

Not just your traditional CRM

SAP Business ByDesign Customer Relationship Management

SAP Business ByDesign CRM capabilities go far beyond traditional CRM solutions. Those very often just focus on managing the high touch sales and pre-sales process. ByDesign customer engagement and commerce (CEC) allows to manage not only the end-to-end process from campaign to invoicing but also the execution of orders and contracts all in one system.

This means all your employees in marketing, sales, sales back office and service share the same system with logistics, purchasing, human resources and Financials. They all work with the same data, in one in-memory database and the very same user interface.

Additionally ByDesign allows to integrate your low-touch sales channels like webshop, ticketing or point-of-sales and it allows to automate also 3rd party execution of orders – either for materials, standard services or project-based services.

  • Why Choose SAP Business ByDesign?

Why SAP Business ByDesign?


CRM Marketing

By helping you better manage your marketing and presales activities including market development, campaign and lead management, the SAP Business ByDesign solution gives you more control of your sales and service deals. Because SAP Business ByDesign keeps track of relevant prospect and customer information, your sales team has all the information it needs at any time during the sales process.


CRM Sales

The SAP Business ByDesign solution gives you comprehensive access to customer-related information about opportunities, quotes, orders, and invoices. Your employees can use data in SAP Business ByDesign to verify product availability, perform accurate forecasting, predict future sales, and identify cross-selling and up-selling opportunities. SAP Business ByDesign supports smooth interactions with customers and helps your sales staff fill the sales pipeline, focus on the most promising leads, and accelerate the sales process.


Customer 360

Your employees have a 360-degree view of your customers.

The SAP Business ByDesign solution uses customer-related information from different areas of your company – such as marketing, sales, and financials – to build online fact sheets that provide a comprehensive, 360-degree view of your customers. Your employees see all customer-related information, such as opportunities, quotes, orders, invoices, and service requests, in a single place. And using the reports and metrics included within fact sheets, they can make effective decisions in their work.

Your employees get the customer information they need when they need it.

SAP Business ByDesign supports the integration of customer relationship management processes with your other core business processes, so that employees across your organization have immediate access to relevant information from customer-facing activities for which they have authorisation. Employees can also see an overview of the status of each order. When a sales order is created within SAP Business ByDesign, your supply chain group is notified automatically so it can initiate the order fulfilment process. After sales orders are delivered and invoiced, your financial department can analyze the booked transactions to determine earned profit, and your sales management team can evaluate sales orders to determine expected profit.

You can standardise your pricing.

SAP Business ByDesign lets you define price lists with flexible pricing policies, so that appropriate approved prices and discounts are calculated automatically and applied to quotes, orders, and invoices. An integrated managerial approval process helps you maintain full control over quote and order processing and price list setup.


CRM Service

The SAP Business ByDesign solution gives your organization the support it needs to offer service that differentiates it from the competition and increases customer satisfaction. With a comprehensive view of customers at their fingertips, your employees can deliver excellent service and make sure that all commitments to your customers are met. This paves the way for strong customer relationships – the kind that leads to follow-on sales and encourages your customers to promote your company to others.

Service area aspects:

  • Entitlement management
  • Product and Service Portfolio for Field Service and Repair
  • Customer Care
  • Field Service and Repair
An Overview Video

What is SAP Business ByDesign?

We have heard the name SAP Business ByDesign when businesses talk about implementing a business solution. But what exactly is it? Watch this video to find out!

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